MAN Automotive
MAN eBus 2023
Revealing the first test product of a premium electric bus for the commuter segment to three distinct target groups.
Challenge
MAN Automotive needed to reveal the first test product of a premium electric bus for the commuter segment to three distinct target groups: staff, media, and customers — each requiring a different tone, depth, and moment of reveal.
The CHANGE Effect
CHANGE created a unique marketing campaign with different phases and touchpoints for each audience. The campaign was recognised at the global MAN Marketing conference as "Best Practice" and the eBus went on to win "Bus of the Year."
Key Deliverables
What We Delivered.
Content Production
Product Branding
Media Strategy
Internal Communications
Prestigious Media Reveal Events
Staff Engagement Campaign
Customer Hand-Over Event